The Work Doesn't Just
Look Good. It Performs.
Every number on this page came from a real campaign with real ad spend, as reported by the brands that ran it. No projections or "estimated impact." Where a number needs context, we give it.
Performance lives in the creative now. These campaigns show what happens when production stops being the bottleneck.
Spend, revenue, and median ROAS cover the four performance campaigns. Cratos accounts for $870K of the revenue because of its high order values; the other three returned 10.4x combined. Gula was a brand identity project and isn't included in these totals.
Five Verticals. One Standard.
Taken together, these case studies say more than any single result.
It works across very different buyers. Heavy equipment, education, tactical gear, supplements, and pet wellness have different buyer psychology, purchase cycles, price points, and trust dynamics. All four performance campaigns returned at least 5.9x their ad spend.
It works at different budget levels. Cratos ran $24,000 in spend. Lune ran $1,500. Both produced strong returns. You don't need a large media budget to see the value.
It works across formats. The video campaign returned 14x. The imagery campaigns returned 5.9x to 36x. Agencies don't have to choose between AI video and AI imagery.
It works for brand building and performance. Gula shows a complete brand identity built from nothing. The other four show direct-response performance. The same production standard covers both.
Creative is one input among many. But when production stops limiting what you can make, the creative can carry more of the weight.
From One Project to Ongoing Creative.
Most of these campaigns started as a single project. Agencies that need new creative every month move to Core: reserved monthly capacity, one consistent creative lead, and white-label delivery.
Start with one project. Move to Core once the work proves itself.
See Partner Program Pricing →Let's See What Your
Campaign Can Do.
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Cratos Equipment — "It's That Easy"
The Brand
Cratos Equipment was a heavy equipment manufacturer selling compact construction and landscaping equipment, from mini skid steers to compact track loaders, with average order values of $15,000 to $45,000 per unit. Most competitors relied on dealer networks and trade shows rather than digital marketing.
The Challenge
Heavy equipment is one of the hardest categories to sell through digital ads. Products are expensive, purchase cycles are long, and the audience is narrow. Traditional product photography means moving machines to locations, coordinating operators, and working around weather. A single shoot could cost $10,000 to $25,000.
What Wrayven Produced
AI-generated product imagery showing Cratos equipment in realistic construction and landscaping environments, with accurate scale, shadows, and lighting. The visual strategy made the equipment feel approachable, built around the campaign theme "It's That Easy."
Context for the Numbers
This is the highest ROAS in our portfolio, and it needs context. Heavy equipment has very high order values, so a single sale can mean $15,000 to $45,000 in revenue. The category's economics amplify the number as much as the creative does. Still, the creative had to earn every click in a category where most competitors don't advertise digitally at all.
What This Shows Agencies
AI imagery can perform in high-consideration, high-ticket categories where product photography used to be the only option. For agencies with clients in equipment, automotive, industrial, or other big-ticket categories, Cratos shows AI product imagery can drive real revenue.
Alexander Tutoring — Math Changes the Future
The Brand
Alexander Tutoring is a premium one-on-one math tutoring service in the San Francisco Bay Area at $850 per month per student. Its audience is Bay Area parents willing to invest seriously in their children's education.
The Challenge
Education services are hard to advertise. Parents are skeptical. The creative has to feel aspirational without being manipulative, and serious without being sterile. Traditional photography would have required staged sets with child models, parental consent forms, and child labor rules.
What Wrayven Produced
Campaign creative built around "Math Changes the Future": a young student in front of a vibrant astronaut mural covered in math equations, connecting math skills to an ambitious future.
A Note on Lifetime Value
The $18,700 is first-month enrollment only. Students typically stay for multiple months, so lifetime revenue is likely higher. We report the conservative number because it's what the data confirms.
What This Shows Agencies
AI creative can drive lead generation for service businesses where trust and aspiration drive conversions. A $20 cost per lead and a 22.4% lead-to-enrollment rate show it can compete in education, professional services, and other trust-dependent categories.
Hard Head Veterans — ATE GEN2 Meta Ad
The Brand
Hard Head Veterans makes ballistic helmets, armor, and protective equipment for military, law enforcement, and civilian preparedness markets. Its audience is highly skeptical of marketing that puts style over substance.
The Challenge
Tactical gear ads have to be dramatic enough to stop the scroll and grounded enough to feel credible to people who use this equipment. Traditional video production would need real operators, real locations, and safety protocols. A single shoot day can cost $15,000 to $30,000.
What Wrayven Produced
A 15-second AI video ad for the ATE GEN2 ballistic helmet, with cinematic lighting, environmental storytelling, and the production quality that usually requires a full crew on location. It was built as social-first creative and ran on Meta for 30 days.
Why It Matters
One 15-second AI video returned 14x its ad spend in one of advertising's most skeptical audiences. If the creative had felt fake, this audience would have scrolled past or distrusted the brand. The result shows the production quality held up where it mattered most.
What This Shows Agencies
AI video can perform in categories where authenticity and credibility are non-negotiable, at a production cost a fraction of a traditional shoot.
Lune — Nerve Matrix
The Brand
Lune is a direct-to-consumer supplement brand focused on nerve health. Supplements are one of the most crowded DTC categories, with thousands of brands competing for attention and differentiation that is largely visual.
The Challenge
Supplement ads face strict limits on health claims, which puts more of the persuasive work on the imagery. Consumers are skeptical. The creative had to signal quality and credibility within platform ad policies.
What Wrayven Produced
Campaign imagery of a transparent capsule revealing botanical ingredients, with a glowing neural pathway overlay. It communicated what the product does through visual metaphor instead of text claims.
What This Shows Agencies
AI imagery can stand out in crowded DTC categories where visuals do most of the selling. For agencies managing supplement, beauty, wellness, or personal care brands, Lune shows distinctive AI creative can drive profitable results on a small budget.
Gula Pet Wellness — Complete Brand Visual Identity
The Brand
Gula Pet Wellness makes calming supplements for dogs and cats. Before launch, it had no photography, no visual identity, no packaging imagery, and no website visuals. Everything had to be built from scratch.
The Challenge
A complete brand visual identity through traditional production typically costs $25,000 to $75,000. For a pre-revenue brand, that's often out of reach, which forces founders to launch with weak visuals.
What Wrayven Produced
A complete brand visual identity in two weeks: studio-style product photography, lifestyle imagery including the signature hero of a golden retriever on a moss-covered forest floor, companion scenes, social content for every platform, and full-width website visuals.
How It Held Up
The imagery has been used across retail, digital, social, and partner channels for months. Gula reported no complaints or flags about the imagery from customers, retailers, or industry contacts.
What This Shows Agencies
AI can deliver a complete brand visual identity at a fraction of traditional cost and time, at a quality that holds up with customers and retail partners. You no longer have to tell a client "fast or good, pick one."