The Work Doesn't Just
Look Good. It Performs.
Every number on this page came from a real campaign, with real spend, measured by the clients who paid for it. No inflated projections. No "estimated" impact. Documented results from AI creative that ran in production environments against real audiences.
Performance lives in the creative now. These campaigns show what happens when production is no longer the bottleneck.
Five Verticals. One Standard.
What these five case studies demonstrate together is more valuable than any individual result.
The work performs across verticals. Heavy equipment, education, tactical gear, supplements, and pet wellness represent fundamentally different buyer psychologies, purchase cycles, price points, and trust dynamics. AI creative performed above industry benchmarks in all five.
The work performs at different budget levels. Cratos ran $24,000 in spend. Lune ran $1,500. Both produced strong returns. AI creative doesn't require a large media budget to demonstrate value.
The work performs across formats. Video and imagery both delivered above-benchmark results. Agencies don't have to choose between AI video and AI imagery.
The work performs for brand building and performance simultaneously. Gula demonstrates brand-building capability. The other four demonstrate performance capability. Most production studios deliver one or the other. Wrayven delivers both to the same standard.
Most production models fail across at least one of these dimensions. Wrayven is built to perform across all of them.
From Project Work to Creative Infrastructure.
The campaigns on this page were executed as individual projects. Agencies producing consistent creative volume across multiple accounts deploy this same production capability through our Partner Program — a dedicated artist, white-label delivery, monthly retainer.
Same production standard. Same published rates. Continuous creative flow instead of one-off briefs.
Explore the Partner Program →Your Campaign
Deserves Results Like These.
Tell us what you need. We'll show you what's possible. No commitments to start the conversation.
Cratos Equipment — "It's That Easy"
The Brand
Cratos Equipment was a heavy equipment manufacturer selling compact construction and landscaping equipment. Products ranged from mini skid steers to compact track loaders, with average order values between $15,000 and $45,000 per unit. The brand operated in a category where most competitors relied on dealer networks and trade show presence rather than digital marketing.
The Challenge
Heavy equipment is one of the hardest categories to sell through digital advertising. The products are expensive, the purchase cycle is long, and the buyer audience is narrow. Traditional product photography requires transporting machines to shoot locations, coordinating operators, and dealing with weather. A single product shoot could cost $10,000 to $25,000.
What Wrayven Produced
AI-generated product imagery showing Cratos equipment in realistic construction and landscaping environments. Each image placed the equipment in context with accurate scale, shadow interaction, and environmental lighting. The visual strategy focused on making the equipment feel approachable, communicating ease of use through the campaign theme: "It's That Easy."
Context for the Numbers
The 3,625% ROAS is the highest in Wrayven's portfolio, but it requires honest context. Heavy equipment has extremely high average order values. A single conversion can represent $15,000 to $45,000 in revenue. The raw ROAS number is amplified by the category's economics, not exclusively by the creative's performance. That said, the creative had to earn every click in a category where most competitors don't advertise digitally at all.
What This Proves for Agencies
AI imagery can perform in high-consideration, high-AOV categories where product photography has traditionally been the only option. For agencies with clients in equipment, automotive, industrial, or other high-ticket categories, the Cratos results demonstrate that AI-generated product imagery can drive real revenue at real scale.
Alexander Tutoring — Math Changes the Future
The Brand
Alexander Tutoring is a premium math tutoring service in the San Francisco Bay Area specializing in one-on-one instruction at $850 per month per student. The target audience is affluent Bay Area parents willing to invest meaningfully in their children's education.
The Challenge
Education services are notoriously difficult to advertise. Parents are skeptical. The imagery needs to communicate aspiration without feeling manipulative, academic seriousness without feeling sterile. Traditional photography requires staged setups with child models, parental consent forms, and child labor regulations.
What Wrayven Produced
AI-generated campaign imagery centered on "Math Changes the Future." The visual strategy placed a young student in front of a vibrant astronaut mural covered in math equations, communicating the connection between mathematical understanding and an ambitious future.
A Note on Lifetime Value
The $18,700 reflects first-month enrollment only. Students typically continue for multiple months. If even half stayed three months, real revenue exceeds $28,000 and effective ROAS exceeds 1,400%. We report the conservative number because that's what the data confirms.
What This Proves for Agencies
AI imagery can drive lead generation for service businesses where trust and aspiration are the primary conversion levers. The $20 cost per lead and 22.4% conversion rate demonstrate that AI creative can compete with traditionally produced campaign imagery for education, professional services, healthcare, and other trust-dependent categories.
Hard Head Veterans — ATE GEN2 Spec Ad
The Brand
Hard Head Veterans is a tactical gear brand specializing in ballistic helmets, armor, and protective equipment for military, law enforcement, and civilian preparedness markets. This audience is highly skeptical of marketing that prioritizes style over substance.
The Challenge
Tactical gear advertising has to walk a narrow line. Dramatic enough to stop scrolling, grounded enough to feel credible to professionals who use this equipment. Traditional video production requires real operators, real locations, and real safety protocols. A single shoot day can cost $15,000 to $30,000.
What Wrayven Produced
A 15-second AI-generated spec ad for the ATE GEN2 ballistic helmet with cinematic lighting, environmental storytelling, and production quality that typically requires a full crew on location. Designed as social-first creative for Meta and TikTok.
The Benchmark Comparison
Hard Head Veterans' Wrayven-produced 15-second AI ad delivered 9.8x ROAS (980%), against the tactical and outdoor gear industry average of 4.6x. That's more than double the category benchmark on a single creative asset, in one of the most skepticism-heavy audiences in advertising.
What This Proves for Agencies
AI video can perform in categories where authenticity and credibility are non-negotiable. The tactical audience is among the most skeptical demographics in advertising. If the creative feels fake, they actively distrust the brand. Doubling the category benchmark proves the production quality threshold has been met where it matters most.
Lune — Nerve Matrix
The Brand
Lune is a direct-to-consumer supplement brand focused on nerve health. The supplement market is one of the most crowded categories in DTC e-commerce with thousands of brands competing for the same attention. Differentiation is almost entirely visual.
The Challenge
Supplement advertising faces regulatory limits on copy claims, pushing persuasive burden onto imagery. Consumers are deeply skeptical. The creative has to communicate premium quality and scientific legitimacy within platform advertising policies.
What Wrayven Produced
AI-generated campaign imagery featuring a transparent capsule revealing botanical ingredients with a glowing neural pathway overlay that visually communicated what the product does without textual health claims. The concept let the ingredients speak through visual metaphor.
What This Proves for Agencies
AI imagery can compete in the most crowded DTC categories where visual differentiation is the primary conversion lever. For agencies managing supplement, beauty, wellness, or personal care brands, the Lune case proves AI creative can produce visually distinctive campaign imagery that drives above-benchmark performance.
Gula Pet Wellness — Complete Brand Visual Identity
The Brand
Gula Pet Wellness is a pet supplement brand focused on calming products for dogs and cats. The brand was pre-launch — no photography, no visual identity, no packaging imagery, no website visuals. Everything needed to be created from scratch.
The Challenge
A complete brand visual identity through traditional production typically costs $25,000 to $75,000. For a pre-launch brand without revenue, this is often prohibitive and forces founders to launch with subpar visuals.
What Wrayven Produced
A complete brand visual identity in two weeks. Studio-quality product photography, lifestyle imagery including the signature hero of a golden retriever on a moss-covered forest floor, companion scenes, social content for every platform, and full-width website visuals.
The "Zero AI Identifications" Standard
Customers, retailers, and industry contacts engaged with the imagery for months without questioning whether it was AI-generated. Nobody asked. Nobody flagged it. Nobody noticed. The imagery was accepted as professional brand photography because that's what it looked like.
What This Proves for Agencies
AI can deliver a complete brand visual identity at a fraction of traditional cost, in a fraction of the time, at a quality level that passes scrutiny from customers, retailers, and industry professionals. You no longer have to tell a client "we can do it fast, or we can do it well, but not both."