Case Studies
The work.
The results.
The proof.
Not demos. Not concepts. Real brands. Real campaigns. Real outcomes. Here's what happens when AI cinematic production meets creative direction that knows what it's doing.
Tactical Gear · Performance Marketing
Hard Head Veterans
A 15-second AI cinematic ad. A desert environment. A hard driving track. Meta campaign. 30 days.
$80,000 attributed revenue. Industry average: 4.6x.
Pet Wellness · Brand Visual Identity
Gula
One person. Every visual channel. Logo, packaging, website, photography, video, and social content. Built before the first product shipped.
Brand visual identity. Weeks in market. Zero AI identification.
Tactical Gear · Performance Marketing · Meta Campaign
Hard Head Veterans
A 15-second AI cinematic video ad. A desert environment. A run and gun sequence. A hard driving track. Thirty days on Meta. The results made a case that no demo reel could.
The Brief
Could AI generated video actually perform in a paid campaign?
Hard Head Veterans makes ballistic helmets. The category is competitive. The audience is tactically minded, visually sophisticated, and hard to impress. They wanted to know if AI production could produce work that would hold up where it counts — in a live paid campaign against a skeptical audience.
The brief: a 15-second social ad for Meta. Cinematic. High energy. Product featured prominently. Believable enough that nobody questions whether it was filmed or generated.
The Production
A desert environment that would have cost $40,000 to shoot traditionally.
Wrayven directed a run and gun sequence — a figure in full tactical gear moving through a desert landscape in slow motion, the helmet prominent, the environment cinematic. The kind of location that requires permits, travel, and a production crew to access traditionally.
Set to a hard driving techno-rock cover of Bad Moon Rising, the ad ran on Meta. No disclaimer. No AI label. Just the ad and the audience.
The Result
More than double the industry average. In 30 days.
9.8 ROAS. $80,000 in attributed revenue over 30 days. The industry average for the tactical gear category was 4.6. The ad generated more than double that return.
Not a single viewer questioned whether it was AI generated. They were too busy buying.
Pet Wellness · Brand Visual Identity · Pre-Launch Build
Gula
One person built an entire brand's visual identity before a single product shipped. Logo. Packaging. Website. Photography. Video. Social content. All with Wrayven. All in two weeks. Nobody knew.
Everything Built with Wrayven
The Situation
A premium pet wellness brand. A launch deadline. No visual identity.
Gula is a premium pet wellness brand under Desbio. The product was ready. The belief was real. The visual identity was not. A traditional brand build — photographer, videographer, web designer, packaging designer, social content creator — would have taken three to six months and cost more than the launch budget allowed.
The brief was simple and enormous simultaneously. Build everything.
The Build
One person. Every visual channel. Two weeks.
Wrayven built the entire visual world of Gula from a single creative direction. The brand mark and color system established the visual identity. Packaging design gave the product shelf presence. Website visuals made the landing page feel premium from day one.
Photography placed dogs and cats in cinematic environments — mountain summits at dusk, misty lakes at dawn, golden fields — that a traditional shoot could never afford to replicate. Video content brought those environments to life for social and paid media. A social content library gave the brand a feed to launch with.
Every single asset was AI generated and directed by Wrayven. The brand launched. The audience engaged. Nobody asked how it was made.
The Proof
Weeks in market. Zero AI identification.
Gula has been live in market with its full AI-generated visual identity. Customers have engaged with the photography. The community has responded to the video content. The website has converted visitors.
Not a single person has questioned whether the visuals were AI generated. The work looks like what the brand is — premium, considered, and built for people who take their pet's wellness seriously.
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Two brands. Two completely different briefs. One standard. If you're ready to find out what Wrayven does for yours, the conversation starts here.