The Brief Your
Vendor Said
No To.
Built.
The ad your client is imagining exists now. Cinematic AI video delivered in three days. Director-led. If it looks off, it doesn't ship.
This wasn't a concept piece. A 15-second AI ad ran on Meta for 30 days and generated $35,000 in revenue at 9.8x ROAS.
There's a Difference Between Generating a Video and Directing One.
AI video generation tools exist. Anyone can access them. The problem is that access to a tool is not the same as knowing how to direct it.
Most AI video looks like AI video. The lighting is too even. The movement doesn't make sense. The physics are slightly off. Something pulls you out and you can't name what it is. That's what happens when someone prompts instead of directs.
Wrayven approaches every generation like a cinematographer approaches a shot. Lighting, framing, physics, emotional register, camera angle, pacing. The tools are AI. The judgment behind them is not.
Not Text-to-Video
Every generation starts with a creative brief, a visual direction, and a specific intended emotional response. The prompt is the last step, not the first.
If It Looks Off, It Doesn't Ship
Every frame is reviewed against the standard before delivery. If the lighting is off, the movement looks artificial, or the physics don't hold up, it doesn't get delivered. Period.
Environments You Can't Afford to Shoot
A desert at golden hour. A semi-active mine site at dusk. A rooftop at civil twilight. Locations that would cost $40,000 traditionally are generative. That's the advantage.
Production-Grade
We have produced work that ran in market for months without a single viewer questioning its origin. Not "pretty good for AI." Just good.
Six Reasons Your Current
Vendor Gets Replaced.
Cinematographer's Eye, Not a Prompter's.
The instinct that makes the work look the way it does cannot be downloaded. It comes from years of watching how light behaves, how cameras move, and what makes a frame feel inevitable.
Results That Speak Before We Do.
9.8x ROAS for a tactical gear brand against an industry average of 4.6x. That ad ran on Meta for 30 days. The work performs because it was directed to perform.
72 Hours. Brief to Delivery.
Your campaigns move daily. Your creative can too. Traditional production is still chasing signatures on the location agreement while your Wrayven ad is already in market.
The Brief Is Confidential. Always.
Your client's brief, your brand's direction, your campaign strategy. None of it leaves Wrayven. We don't show your work without your permission. Period.
Two Rounds Included. No Surprises.
If something isn't right, we fix it. Two revision rounds at no additional cost. The system is designed so you rarely need them because we align on direction before production starts.
Built to Perform. Not Just to Impress.
Beautiful is the bar. But it doesn't matter how impressive a piece is if it doesn't move product. The question isn't "does it look good." It's "does it sell."
More Than Double the Industry Average. From a 15-Second AI Video.
A tactical gear brand asked if AI-generated video could actually perform in a paid campaign. We built a 15-second cinematic spot. Real lighting. Real weight. The standard a real edit room would expect.
The ad generated $35,000 in attributed revenue in 30 days. Nobody questioned whether it was AI. They were too busy buying.
The interest for me was getting iteration after iteration in a short period of time that our in-house team would have been overwhelmed trying to meet. We were able to test far more creatives in a month than ever before, and have banked several winning ads that are still in circulation.
Three Formats.
One Standard.
Most projects fall into one of three categories. Each is priced by scope. Each is delivered to the same standard regardless of format.
Traditional production for equivalent scope: $15,000–$40,000. These are wholesale rates.
Social Ad
For Meta, TikTok, YouTube, Reels, and All Programmatic PlacementsThe format that drives performance marketing today. Built to stop the scroll, deliver the hook, and convert.
Wholesale rates for agency partners. Quoted to brief.
Brand Film
Built for Brand Awareness, Website Hero Sections, Streaming Placements, and Pitch DecksCinematic storytelling at scale. The piece you build everything else around — your campaign anchor.
Wholesale rates for agency partners. Quoted to brief.
Cinematic Spot
The Full-Brand Story. Built for Connected TV, Streaming Platforms, and High-Impact Campaign LaunchesThe premium tier. Built for moments where the creative has to do more than perform. It has to define.
Wholesale rates for agency partners. Quoted to brief.
All Aspect Ratios
Delivered in 16:9, 9:16, and 1:1 for full platform coverage. No additional cost.
Two Revision Rounds
Two rounds of revisions included in base pricing. Additional rounds available, quoted per project.
Sound Design & Audio
Professional sound design and audio production included. Music licensing handled.
Full Commercial Licensing
You own it. Use it everywhere. Forever. No residual claims.
* Complex production briefs (multi-character motion, extensive environment builds, photorealistic product integration) may carry a complexity premium, communicated during quoting.
Two revision rounds included in every project. If we miss the mark, we fix it.
We align on creative direction before production starts. That's why most projects deliver on the first pass. But if something isn't right, the revision process exists to make it right. No hourly billing. No change orders. No surprises.
Creative is one of several variables that drive campaign performance. Wrayven focuses on producing high-quality, test-ready creative inputs designed to give media buyers more winning variables. Final performance depends on media buying strategy, offer, landing page, and brand context.
This Is What One Project Looks Like.
Start here. See the quality. See the speed. See how the process works. If the work performs and the volume justifies it, the Partner Program gives you a dedicated artist who learns your clients and compounds the relationship over time.
One project is a test run. The Partner Program is creative infrastructure.
Learn About the Partner Program →Questions Worth
Answering Upfront.
We've had AI-generated video run in paid campaigns for months without a single viewer identifying it. A 15-second cinematic ad generated 9.8x ROAS over 30 days on Meta. Nobody questioned whether it was filmed. The standard at Wrayven is not "good for AI." It's good. If something looks off, it doesn't ship.
Wrayven's production quality standard is indistinguishability from traditional production. Every deliverable undergoes director review for lighting accuracy, environmental plausibility, material interaction, physics consistency, and compositional integrity before delivery. Work that exhibits AI artifacts, synthetic environments, or implausible physics is rejected and regenerated.
Yes. Product integration is standard. You provide product images or references and we direct the generation to feature the product prominently and accurately. Packaging, colorways, and brand-specific details are all captured in the brief.
Product integration requires high-resolution reference imagery including studio photographs, 3D renders, or CAD visualizations. These are composited into AI-generated environments with attention to scale, shadow direction, reflection properties, material interaction, and environmental lighting. For pre-launch products, 3D renders or detailed mockups serve as adequate reference.
Yes. Most of our work is extending brands that already exist. Send your brand guidelines, past campaigns, reference videos, or a Pinterest board. We calibrate to your established visual language before production begins.
Production is calibrated to match established color palettes, cinematography styles, lighting approaches, pacing conventions, typography systems, and brand voice indicators. Output is reviewed for consistency against the provided brand system before delivery.
For standard commercial categories, no platform disclosure is required. Meta, TikTok, YouTube, and most major ad platforms permit AI-generated creative without labeling. Political ads and certain regulated categories have specific disclosure rules that we flag during intake.
Major advertising platforms currently permit AI-generated creative in most commercial categories without mandatory consumer-facing disclosure labels. Exceptions exist for political advertising, social issue advertising, and content involving realistic depictions of identifiable public figures. Wrayven confirms platform policy alignment during brief intake.
Yes. Every video project includes music, sound design, and voiceover when the scope calls for it. All baked into the project cost. No separate audio vendor, no surprise licensing fees. Your client gets a finished, licensed, platform-ready video.
All music licensing, sound effect rights, and voiceover usage rights are cleared for the intended commercial use and included in the project agreement. Custom-composed original music is available at additional scope. Foreign-language voiceover and localization adaptations are available within standard project scope.
No sales funnel. You submit a brief. Within one business day, we send back a quote, a proposed approach, and a timeline. If you approve, we start production. The process moves at the speed of your campaign.
After a brief is submitted, Wrayven reviews scope, platform requirements, brand direction, and timeline within one business day. The response includes a project quote at published wholesale rates, a proposed creative approach, and a production timeline. No discovery calls, sales presentations, or qualification meetings are required before receiving a quote.
You work directly with the creative director. No account managers, no project coordinators, no rotating staff. One point of contact from brief to delivery. The person reviewing your brief is the same person directing production and approving the final frame.
Wrayven operates on a director-led production model with direct client communication. Every client works with the creative director throughout the project lifecycle. There are no account management layers, no project coordinator intermediaries, and no handoffs between team members during active production.
No. Every project is standalone. No retainers, no minimums, no multi-project obligations. Agencies doing consistent monthly volume can explore the Partner Program for a dedicated artist, but that's optional.
Wrayven operates on a project-based engagement model with no mandatory retainer or long-term contract requirements. Each project is scoped, quoted, and executed as a discrete engagement. The Partner Program is entirely optional and does not affect the pricing, turnaround, or white label terms available to project-based clients.
Almost certainly, yes. Wrayven produces work across consumer packaged goods, beverage, alcohol, cosmetics, skincare, fashion, apparel, footwear, jewelry, electronics, automotive, tactical and outdoor gear, pet wellness, supplements, fitness, home goods, education, financial services, and more. If your category renders on camera, Wrayven can produce for it. The only categories we advise caution on are ones where platform policy restricts AI-generated creative, which we flag at brief intake.
Wrayven's AI video production capability spans the full range of consumer brand and service categories. Categories involving realistic product demonstrations, lifestyle environments, human interaction with product, and multi-environment campaign narratives are all supported within standard production scope. Categories subject to platform policy restrictions on AI-generated creative — including pharmaceutical and certain healthcare advertising, political advertising, and specific regulated financial product categories — are flagged during brief intake and require additional compliance review before production begins.
Absolutely, and it's the best way to brief a video project. Drop links to any commercial, film scene, music video, or existing campaign that captures the feel you want. We'll direct the production toward that reference while keeping it original. Reference videos communicate more in 30 seconds than a written brief communicates in ten pages.
Reference video submission is a recommended component of Wrayven's creative briefing process. Agency partners and brand clients can submit commercial references, film and cinematography references, music video references, competitive campaign references, and specific shot or scene examples to communicate desired visual direction. The reference is used as directional guidance for original creative production; Wrayven does not reproduce reference material directly but uses it to calibrate the creative approach. Multiple references per project are welcomed and often produce stronger outcomes than written briefs alone.
No. Wrayven is production, not strategy. Your creative team defines the vision. Wrayven executes it. Agencies with strong in-house creatives get the most out of this relationship because they already know what they want. We extend your team's capability, we don't compete with it.
Wrayven operates as a production partner rather than a creative strategy or brand consultancy. Agency in-house creative teams retain full creative authority over strategy, concept development, brand direction, messaging architecture, and campaign narrative. Wrayven's role is execution — translating the agency's approved creative direction into finished video deliverables. Agencies without internal video creative resources can access Wrayven's creative direction as an optional extension of services.
The Ad They're Imagining
Exists Now.
Send the brief. We'll send back the work. Three days from start to ship. Two revision rounds included. If we miss the mark, we fix it.