The Brief Your
Vendor Said
No To.
Built.
The ad your client is imagining can exist now. Cinematic, director-led AI video, with social ads delivered in three business days. If it looks off, it doesn't ship.
Not a concept piece: a 15-second Wrayven AI ad ran on Meta for 30 days and returned 14x its ad spend.
There's a Difference Between Generating a Video and Directing One.
AI video tools are available to everyone. Access to a tool isn't the same as knowing how to direct it.
Most AI video looks like AI video. The lighting is too even. The movement doesn't make sense. The physics are slightly off. Something pulls you out and you can't name what it is. That's what happens when someone prompts instead of directs.
Wrayven approaches every generation the way a cinematographer approaches a shot: lighting, framing, physics, camera angle, pacing, and the emotion the frame needs to carry. The tools are AI. The judgment behind them isn't.
Not Text-to-Video
Every generation starts with a creative brief, a visual direction, and an intended emotional response. The prompt is the last step, not the first.
If It Looks Off, It Doesn't Ship
Every frame is reviewed before delivery. If the lighting is wrong, the movement looks artificial, or the physics don't hold up, it gets regenerated.
Locations You Can't Afford to Shoot
A desert at golden hour. A mine site at dusk. A rooftop at civil twilight. Locations that would require crews, permits, and travel become part of the brief.
Production-Grade
Our work has run in paid campaigns for months with no viewer complaints or flags reported by our clients. Not "pretty good for AI." Just good.
The Reel.
Six Reasons Your Current
Vendor Gets Replaced.
A Director's Eye, Not a Prompter's.
The instinct that makes the work look the way it does can't be downloaded. It comes from years of studying how light behaves, how cameras move, and what makes a frame feel inevitable.
Results That Speak First.
A 15-second ad for a tactical gear brand returned 14x its ad spend over 30 days on Meta. The work performs because it was directed to perform.
Three Business Days.
Social ads go from approved brief to final delivery in three business days. Traditional production is still chasing location agreements while your ad is in market.
The Brief Stays Confidential.
Your client's brief, brand direction, and campaign strategy stay with us. We never show your work without written permission.
Two Rounds Included.
If something isn't right, we fix it, with two revision rounds at no extra cost. We align on direction before production, so you rarely need them.
Built to Sell, Not Just Impress.
Beautiful is the baseline. The real question isn't "does it look good." It's "does it sell."
14x Return on a 15-Second AI Video.
A tactical gear brand wanted to know if AI-generated video could perform in a paid campaign with one of advertising's most skeptical audiences. We built a 15-second cinematic spot with real lighting, real weight, and the standard a real edit room would expect.
On $2,500 in Meta spend, the ad generated $35,000 in attributed revenue over 30 days.
Results as reported by the brand. Performance also depends on offer, media buying, and category.
Read the Case StudyThe interest for me was getting iteration after iteration in a short period of time that our in-house team would have been overwhelmed trying to meet. We were able to test far more creatives in a month than ever before, and have banked several winning ads that are still in circulation.
Three Formats.
One Standard.
Most projects fit one of three formats. Each is priced by scope and delivered to the same standard.
A single traditional lifestyle shoot day typically runs $8,000–$40,000 before reshoots. See the full cost breakdown. Agencies resell Wrayven work under their own brand at their own rates.
Social Ad
For Meta, TikTok, YouTube, Reels, and programmaticThe format that drives performance marketing. Built to stop the scroll, land the hook, and convert.
Brand Film
For brand awareness, website heroes, streaming, and pitch decksCinematic storytelling that anchors a campaign. The piece everything else is built around.
Cinematic Spot
For connected TV, streaming, and campaign launchesThe premium format, for moments when the creative has to do more than perform. It has to define the brand.
All Aspect Ratios
Delivered in 16:9, 9:16, and 1:1 for full platform coverage.
Two Revision Rounds
Included in base pricing. Additional rounds are quoted per project.
Music & Sound Design
Music and sound design included, cleared for commercial use. Voiceover available when the scope calls for it.
Commercial Usage Rights
Full commercial usage rights to the final files. Use them everywhere, with no residual claims.
* Complex briefs, such as multi-character motion, extensive environment builds, or detailed product integration, may carry a complexity premium. It's always quoted before work begins.
Two revision rounds in every project. If we miss the mark, we fix it.
We align on creative direction before production starts, which is why most projects land on the first pass. No hourly billing. No change orders. No surprises.
Creative is one of several variables in campaign performance. Wrayven produces test-ready creative that gives media buyers more strong options. Final results also depend on media buying, offer, landing page, and brand context.
This Is What One Project Looks Like.
Start with one project to see the quality, the speed, and how the process works. If the work performs and you need new creative every month, Core gives you reserved monthly capacity and one consistent creative lead who learns your clients.
One project is a test run. Core is the ongoing engine.
See Partner Program Pricing →Questions Worth
Answering Upfront.
That's the standard we work to. Our ads have run in paid campaigns for months with no viewer complaints or flags reported by our clients, including a 15-second ad that returned 14x its ad spend on Meta. If something looks off, it doesn't ship. That said, we don't hide that AI was used, and we never remove platform AI labels.
Every Wrayven deliverable is reviewed by the creative director for lighting accuracy, environmental plausibility, material interaction, physics, and composition before delivery. Work that shows AI artifacts, synthetic-looking environments, or implausible physics is rejected and regenerated. Wrayven's goal is production quality, not concealment: AI provenance information and platform labels are left intact.
It depends on the platform, the category, and the region, and the rules change often. Some platforms label AI content automatically, and political, social issue, and some regulated categories have specific requirements. We check the current rules for your platforms and category at brief intake.
Platforms including Meta, TikTok, and YouTube have policies covering AI-generated or synthetic content, and some apply labels automatically when they detect AI provenance information. Political and social issue advertising, realistic depictions of real people, and certain regulated categories carry additional disclosure requirements, and some U.S. states have added their own rules. Wrayven does not remove AI provenance information from deliverables. Advertisers remain responsible for complying with platform policies and applicable law.
Yes. Send product photos or references and we'll feature the product accurately, including packaging, colorways, and brand details.
Product integration works best with high-resolution references such as studio photos, 3D renders, or CAD visualizations. Products are placed into AI-generated environments with attention to scale, shadow direction, reflections, materials, and lighting. For pre-launch products, 3D renders or detailed mockups work as references. Complex product integration may carry a complexity premium, quoted upfront.
Yes. Most of our work extends brands that already exist. Send brand guidelines, past campaigns, reference videos, or a mood board, and we calibrate to your visual language before production starts.
Production is calibrated to established color palettes, cinematography styles, lighting, pacing, typography, and brand voice. Output is checked against the provided brand system before delivery.
Music and sound design are included in every video project. Voiceover is available when the scope calls for it. Everything is cleared for commercial use, so you get a finished, platform-ready video.
Music, sound effects, and voiceover are cleared for the intended commercial use as part of the project. Wrayven does not create the voice or likeness of any real person, including with permission. Custom-composed music and foreign-language voiceover are available and quoted to scope.
No sales funnel. Within one business day, you get a quote, a proposed approach, and a timeline. Approve it and production starts.
Wrayven reviews scope, platform requirements, brand direction, and timeline within one business day of receiving a brief. The response includes a quote at published pricing, a proposed creative approach, and a production timeline. No discovery calls or sales presentations are required to get a quote.
One consistent creative lead from brief to delivery, and every project is directed by Wrayven's founder and creative director. No account managers or rotating staff.
Wrayven is a director-led studio founded by McKinnon Mitchell. Clients keep the same creative point of contact across projects so brand context carries over, and the creative director reviews all output before delivery.
No. Every project stands alone, with no retainers or minimums. Agencies that need new creative every month can move to Core once the work proves itself, but it's optional.
Wrayven offers three ways to work together: Project Based (from $1,000 per project, no retainer), Core ($5,000–$8,000 per month for about 30 assets across 4–6 distinct concepts), and Scale (custom pricing). Project clients get the same quality, turnaround, and white-label terms as retainer clients.
Very likely. We can produce for consumer goods, beverage, beauty and skincare, apparel and footwear, jewelry, electronics, automotive, tactical and outdoor gear, pet wellness, supplements, fitness, home goods, education, and more. Our case studies cover heavy equipment, education, tactical gear, supplements, and pet wellness. Categories with stricter platform rules are flagged at brief intake.
Wrayven's AI video production supports product demonstrations, lifestyle environments, people interacting with products, and multi-environment campaign narratives. Categories subject to additional platform or legal restrictions, such as alcohol, pharmaceutical and healthcare, and financial products, need extra compliance review before production begins. Wrayven does not accept political or social issue advertising, and the full list of work Wrayven declines is on its AI Ethics page.
Yes, and it's the best way to brief a video. Send links to commercials, film scenes, music videos, or campaigns that capture the feel you want. We use them as direction and keep the final work original.
References guide the creative approach. Wrayven does not reproduce reference material, copyrighted characters, or other brands' signature work. Multiple references per project are welcome and usually produce stronger results than a written brief alone.
No. We extend your team instead of competing with it. We can produce from your team's concept, or develop the concept with you when you don't have one yet.
Agency and in-house creative teams keep full authority over strategy, brand direction, and messaging. Wrayven turns approved direction into finished video. For teams without a concept, Wrayven offers creative direction as an optional service, quoted separately.
The Ad They're Imagining
Can Exist Now.
Send the brief. We'll send back the work. Social ads in three business days, with two revision rounds included. If we miss the mark, we fix it.