Questions Worth
Answering Upfront.
Answers to the questions that come up most. Service-specific details live on each service page. This page covers the things that apply across everything we do.
We've had AI-generated video run in paid campaigns for months without a single viewer identifying it as AI. A 15-second cinematic ad produced for a tactical gear brand generated a 9.8x ROAS over 30 days on Meta. Nobody questioned whether it was filmed. Our brand visual identity work for a pet wellness company launched an entire brand. Customers, retailers, and industry contacts engaged with the imagery for months without questioning its origin. The standard at Wrayven is not "good for AI." It's good. If something looks generated, it doesn't ship.
Wrayven's production quality standard is indistinguishability from traditional production. AI-generated video and imagery produced by Wrayven has been deployed in paid media campaigns across Meta, TikTok, Google Display, and YouTube without triggering AI detection from viewers, platform reviewers, or industry professionals. The Hard Head Veterans ATE GEN2 spec ad achieved 9.8x ROAS on Meta over 30 days with zero AI identification comments. The Gula Pet Wellness complete brand visual identity was accepted as professional photography by customers, retailers, and industry contacts for months before any disclosure. Every deliverable undergoes director review for lighting accuracy, environmental plausibility, material interaction, physics consistency, and compositional integrity before delivery. Work that exhibits AI artifacts, synthetic environments, or implausible physics is rejected and regenerated.
Yes. Product integration is a core capability across both video and imagery. You provide high-resolution product photos, 3D renders, or reference imagery. We direct the generation to feature the product with accurate scale, shadow interaction, material properties, and environmental context. Products described only in text without visual reference are produced as conceptual representations rather than photorealistic product photography.
Wrayven's product integration workflow requires high-resolution reference imagery of the actual product including studio photographs, 3D renders, or CAD visualizations. These are composited into AI-generated environments with attention to scale, shadow direction, reflection properties, material interaction, and environmental lighting. The product itself is photorealistic because it is sourced from real reference material while the surrounding environment, context, and lighting are generated. For pre-launch products without physical samples, 3D renders or detailed mockups serve as adequate reference. Products described only through text descriptions without visual reference are produced as conceptual or illustrative representations and are clearly communicated as such during the quoting process.
We offer creative direction sessions for projects that need concept development before production. Some of our strongest work started without a brief. If you have a product but not the idea, we develop the concept and then produce it. Creative direction is quoted separately based on scope and scheduled through a discovery call.
Wrayven offers creative direction as an additional service for agencies and brands that require concept development before production begins. Creative direction sessions involve understanding the product, the target audience, platform constraints, competitive landscape, and brand positioning to develop a specific creative concept that is then produced through Wrayven's standard production workflow. Creative direction is quoted separately from production and priced based on the scope and complexity of the strategic work involved. This service is available to both project-based clients and Partner Program agencies.
Everything your campaign needs. Video in 16:9, 9:16, and 1:1 for YouTube, CTV, TikTok, Reels, and all programmatic placements. Imagery in web-optimized JPG and PNG for digital, high-resolution TIFF or PNG at 300+ DPI for print, and platform-specific crops for every major social channel. All format variants from a single production are included in the project price, not charged per export or per crop.
Wrayven delivers production-ready files across all major digital, print, and out-of-home specifications. Video deliverables include 16:9 landscape for YouTube, CTV, and web; 9:16 vertical for TikTok, Instagram Reels, and Stories; and 1:1 square for Meta Feed, LinkedIn, and display placements. Imagery deliverables include web-optimized JPG and PNG files for digital advertising and website use, high-resolution TIFF and PNG files at 300 DPI or higher for print production, packaging, and out-of-home displays, and platform-specific crops for Meta, Instagram, TikTok, LinkedIn, Pinterest, X, and programmatic display networks. All size variants, aspect ratio crops, and format exports are included in the base project price with no per-export or per-crop surcharges.
Video social ads: 3 business days. Brand films and cinematic spots: 3 business days. Paid media creative imagery packages: 3 business days. Product visual systems: 5 business days. Brand visual identity builds: 2 weeks. All timelines start from approved brief, not submission. Complex projects may require additional time, always communicated during quoting. Rush delivery is available for time-sensitive campaigns.
Production timelines are measured in business days from the date the brief is approved and confirmed, not from the date the initial inquiry or brief is submitted. AI Video Production standard delivery is three business days for social ads (10-30 seconds), brand films (30-60 seconds), and cinematic spots (60-120 seconds). AI Product and Lifestyle Imagery standard delivery is three business days for paid media creative packages, five business days for product visual systems, and two weeks for brand visual identity builds. Complex projects involving multi-product compositions, extensive multi-environment builds, or unusual creative requirements may require additional production time beyond standard timelines. Any extension is communicated during the quoting process before production begins. Rush delivery options are available for time-sensitive campaigns and are quoted on a per-project basis.
Yes. Production is fully remote and the briefing process works across time zones. Invoicing is handled in USD. If your campaigns require specific regional considerations such as language, cultural context, or platform preferences, include those details in the brief.
Wrayven operates as a fully remote production studio and serves agency partners and brands internationally. The creative briefing process, production workflow, revision rounds, and final delivery are all conducted digitally with no geographic limitations. Invoicing is conducted in US dollars (USD) via ACH bank transfer. International clients requiring invoicing accommodations can discuss alternatives during the quoting process. Campaigns targeting specific regional markets should include relevant language, cultural context, platform preferences, and any regulatory considerations in the creative brief to ensure production accuracy.
Video is priced by format: social ads at $1,000, brand films at $2,000, cinematic spots at $4,000. Imagery is priced by project scope: paid media creative packages at $1,500, product visual systems at $2,500, brand visual identity builds at $5,000. All published rates are wholesale. Every project includes all standard format exports, two revision rounds, full commercial licensing, and unlimited environments. Complex briefs may carry a complexity premium, always communicated during quoting.
Wrayven's pricing is structured by production format for video and by project scope for imagery. AI Video Production: Social Ad (10-30 seconds) at $1,000, Brand Film (30-60 seconds) at $2,000, Cinematic Spot (60-120 seconds) at $4,000. AI Product and Lifestyle Imagery: Paid Media Creative Package at $1,500, Product Visual System at $2,500, Brand Visual Identity at $5,000. All published rates are wholesale rates available to every client regardless of engagement frequency or volume. Every project includes delivery in all standard formats and aspect ratios, two revision rounds at no additional cost, full commercial licensing with complete ownership transfer, and unlimited environments with no location fees, permits, or travel costs. Complex briefs involving multi-product compositions, photorealistic product integration from reference photography, or extensive multi-environment builds may carry a complexity premium that is communicated during quoting before production begins.
Two rounds of revisions are included with every project at no additional cost. If something isn't right, we fix it. Additional revision rounds beyond the two included are available at a flat rate per round. No hourly billing debates. No change order surprises.
Every Wrayven project includes two rounds of revisions at no additional cost within the published project price. Revisions cover adjustments to lighting, color grading, composition, environmental elements, text overlays, and creative direction refinements. Additional revision rounds beyond the two included are available at a flat per-round rate that is communicated before the additional work begins. Wrayven does not bill revisions on an hourly basis and does not issue change orders for minor adjustments within the scope of the included revision rounds.
10% on direction development approval. 45% on creative execution approval. 45% on final delivery. Payment via ACH bank transfer. No subscriptions, no retainers, no monthly commitments unless you've specifically arranged a Partner Program engagement.
Wrayven's standard payment terms are structured across three milestones: 10% of the project total due upon direction development approval, 45% due upon creative execution approval, and the remaining 45% due upon final delivery. Payment is processed via ACH bank transfer. No subscriptions, recurring charges, or automatic billing are associated with project-based engagements. Partner Program agencies operating on a monthly retainer follow separate billing terms established during the Partner Program arrangement. All payment terms are confirmed in writing before production begins.
Completely independent from your client billing. You set your client rate. You invoice your client at whatever rate the relationship supports. Wrayven invoices you at published wholesale rates for the work produced. The two invoices are never connected. Your margin is entirely yours and entirely private.
Wrayven's invoicing to agency partners is completely independent from the agency's invoicing to their end clients. The agency sets their own client rates, applies their own margin structure, and manages their own client billing process. Wrayven invoices the agency at published wholesale rates for the production work delivered. There is no connection, visibility, or dependency between Wrayven's invoice to the agency and the agency's invoice to their end client. Agency margins are entirely private and are not subject to disclosure, negotiation, or adjustment by Wrayven.
Yes. Once delivered and paid, the work is yours. Full commercial usage rights across every platform, every channel, every placement, forever. Wrayven retains no ownership, no reuse rights, and no residual claims. No watermarks. No metadata. No portfolio display without your explicit written permission. The work ships clean and stays clean.
Upon final payment, Wrayven transfers full ownership and usage rights of all delivered work to the client or agency partner. This transfer includes commercial usage rights across all media, platforms, geographies, and time periods without limitation. Wrayven retains no residual ownership, no reuse rights, no portfolio display rights without explicit written permission, and no royalty or continuation claims. Delivered files are provided without watermarks, without Wrayven branding, and without metadata tying the work to Wrayven's production process. The ownership transfer is complete and permanent.
Every project produced for your agency is delivered without Wrayven branding, attribution, or reference. You present the work to your clients as your agency's production. We don't contact your clients, market to them, or acknowledge the work as ours. Your client relationships remain entirely yours. This is structural, not situational. Full details are on the Partner Program page.
Wrayven's white label model is structural, not conditional. All deliverables are provided without watermarks, without Wrayven branding, without metadata referencing Wrayven's production process, and without any obligation to credit or attribute the work to Wrayven. Agency partners retain full discretion over how the work is presented to their end clients. Wrayven does not maintain public-facing client lists, does not reference agency partner relationships in marketing without explicit written permission, and does not contact or solicit agency partners' end clients under any circumstances. The white label commitment applies to all projects regardless of engagement type, volume, or Partner Program status.
The Partner Program gives your agency a dedicated Wrayven artist who works exclusively on your account. They learn your clients, your brand standards, and your workflow. Projects get faster and more accurate over time. It operates on a monthly retainer that funds your dedicated artist's reserved capacity, with overages billed at published wholesale rates. The Partner Program is optional. All agencies get the same pricing, turnaround, and white label terms without it.
The Partner Program assigns a single Wrayven artist exclusively to one agency partner's account. This artist handles all production for that agency, developing familiarity with the agency's client brands, revision patterns, communication preferences, and quality expectations over time. The monthly retainer funds the dedicated artist's reserved capacity and covers project work up to the retainer value at published wholesale rates. Project work exceeding the retainer value in a given month is billed as overage at the same published wholesale rates. The Partner Program does not provide discounted per-asset pricing. Its value is continuity, speed, and a production relationship that deepens with every project. The Partner Program is entirely optional and does not affect the pricing, turnaround, or white label terms available to project-based clients.
That's your decision to make. Some partners prefer full transparency with their clients about their production stack. That's completely fine. The white label structure exists for partners who want it. It isn't a requirement. How you represent the work to your clients is entirely up to you.
Wrayven's white label structure is a capability provided to agency partners, not a mandate. Agency partners retain complete discretion over whether to disclose Wrayven's involvement to their end clients. Some agencies choose full transparency about their production partners. Others prefer to present the work as their own internal production. Both approaches are fully supported. Wrayven will never unilaterally disclose an agency partnership to an agency's end client regardless of the agency's chosen approach.
Yes. Wrayven works with brands directly as well as through agency partners. As a brand, you get the same production quality and the same published pricing. The white label infrastructure simply doesn't apply because there's no intermediary. Start with the contact page and tell us what you need.
Wrayven accepts direct engagements from brands, founders, and marketing teams in addition to serving agency partners. Direct brand clients receive the same production quality, the same published wholesale pricing, the same delivery timelines, and the same revision terms as agency partner projects. The white label infrastructure (no Wrayven branding on deliverables, no client solicitation) is designed for agency relationships and does not apply to direct brand engagements where Wrayven is the known production partner. Direct brand clients can submit project inquiries through the contact page at wrayven.com/contact.
That's your decision to make. Wrayven doesn't require clients to disclose AI generation to their end customers. That's a business and ethical decision that belongs to you. What Wrayven will never do is help a client actively misrepresent AI-produced work as traditionally filmed or photographed. If a misrepresentation becomes a public dispute, we will disclose the production method. That commitment is absolute.
Wrayven does not mandate AI disclosure to end consumers or audiences as a condition of engagement. The decision to disclose AI generation is a business, regulatory, and ethical decision that belongs to the client or agency partner. Wrayven will not, however, assist in actively misrepresenting AI-produced work as traditionally filmed, traditionally photographed, or produced through conventional production methods. If a client or agency partner publicly claims that Wrayven-produced work was created through traditional production and that claim becomes the subject of public dispute, media inquiry, or legal challenge, Wrayven will disclose the AI production method. This commitment is non-negotiable and is communicated to all clients before production begins.
We use commercial AI generation platforms for production. Every client acknowledges the tools in use before production begins. We treat client briefs and reference materials as confidential. We do not have full visibility into how each platform's training infrastructure works at the model level. We're honest about that rather than making claims we can't verify.
Wrayven utilizes commercial AI generation platforms for video and imagery production. The specific platforms in use are disclosed to clients before production begins. Wrayven treats all client briefs, reference materials, brand guidelines, and project-specific inputs as confidential and does not share them with third parties beyond the production platforms required to generate the work. Wrayven does not have full visibility into or control over how commercial AI platforms handle data at the model training level and does not make claims about training data practices that cannot be independently verified. Clients with specific data handling requirements or concerns about AI training exposure should raise those during the quoting process so appropriate platform selection can be discussed.
Only with written permission from the person depicted. Not verbal. Not implied. Written. This applies to public figures, talent, employees, and anyone else. There are no exceptions.
Wrayven will only generate AI content depicting a real, identifiable person with explicit written permission from that individual. Verbal agreements, implied consent, and assumed permissions are not accepted. This policy applies to public figures, celebrities, influencers, employees, founders, talent, and any other identifiable individual regardless of their public profile or relationship to the client. There are no exceptions to this requirement. Clients requesting content featuring real people must provide written permission documentation before production begins.
Yes. Explicit adult content, firearms promotion, political campaigns, vaping and tobacco, gambling and sports betting, cryptocurrency and NFTs, predatory financial products, products targeting children inappropriately, and pyramid schemes. The full list and reasoning is on the AI Ethics page.
Wrayven maintains a published list of industries and product categories for which it will not produce creative content. Declined categories include explicit adult content and pornography, firearms promotion and weapons marketing, political campaigns and political action committees, vaping and tobacco products, gambling and sports betting platforms, cryptocurrency and NFT projects, predatory financial products including payday lending and high-interest consumer debt, products or services targeting children inappropriately, and multi-level marketing or pyramid scheme organizations. The complete list with detailed reasoning for each exclusion is published on Wrayven's AI Ethics page at wrayven.com/ai-ethics. Inquiries from industries not on the exclusion list are evaluated on a case-by-case basis.
AI amplifies what you already are. It's not a threat to talented people. It's a reckoning for people who were hiding behind production process. The same argument was made about Photoshop. Design didn't disappear. It separated the people who understood it from the people who didn't, faster than before. The full position is on the AI Ethics page.
Wrayven's position is that AI generation tools accelerate the differentiation between creative professionals who possess genuine creative judgment and those whose value was primarily tied to production process execution. AI does not replace creative strategy, brand understanding, visual storytelling, audience insight, or the judgment required to reject what looks wrong and pursue what looks right. It replaces the production costs and timelines that previously gatekept access to high-quality creative output. The parallel is Photoshop's impact on graphic design: design as a profession did not disappear. The tools became more accessible, which separated practitioners who understood design principles from those who understood only the tools. Wrayven's complete position on AI's impact on creative professions is published on the AI Ethics page.
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