Questions Worth
Answering Upfront.
The questions that come up most, answered plainly. Service details live on each service page. This page covers what applies to everything we do.
General
Our standard isn't "good for AI." It's good. A 15-second Wrayven ad for a tactical gear brand returned 14x its ad spend over 30 days on Meta. Our Gula Pet Wellness imagery launched an entire brand and has been used across retail, digital, and partner channels, with no complaints or flags reported by the client. If something looks generated, it doesn't ship. Looking real is a quality bar, not a disguise: we never remove platform AI labels or provenance data.
Every Wrayven deliverable is reviewed by the creative director for lighting accuracy, environmental plausibility, material interaction, physics, and composition before delivery. Work that shows AI artifacts or implausible physics is rejected and regenerated. The Hard Head Veterans ATE GEN2 ad generated $35,000 in attributed revenue on $2,500 of Meta spend over 30 days. Wrayven does not strip or alter AI provenance information that platforms use for labeling.
Yes, in both video and imagery. Send high-resolution product photos, 3D renders, or reference images, and we place your actual product into any environment with accurate scale, shadows, and materials. The product needs real reference material. A text description alone produces a concept, not product photography.
Product integration uses reference imagery of the actual product, such as studio photographs, 3D renders, or CAD visualizations, composited into AI-generated environments with attention to scale, shadow direction, reflections, and materials. For pre-launch products without physical samples, 3D renders or detailed mockups work as references. Products described only in text are produced as conceptual representations, and that is stated in the quote.
Some of our strongest work started without a brief. If you have a product but not the idea, we develop the concept first, then produce it. Creative direction is quoted separately and available on projects and retainers. Send what you have, and we'll tell you how we'd approach it.
Creative direction covers the product, audience, platform constraints, competitive landscape, and brand positioning, and produces a specific concept that then moves through Wrayven's standard production workflow. It is quoted separately from production based on scope. No discovery call is required to get a quote; if concept work benefits from a conversation, Wrayven will suggest one.
Video in 16:9, 9:16, and 1:1. Imagery as web-optimized JPG and PNG with crops for every major social and ad platform. All standard sizes from one production are included, never charged per export. Print and out-of-home files are scoped per project, so resolution and size match the actual use.
Video deliverables cover 16:9 for YouTube, connected TV, and web; 9:16 for TikTok, Reels, and Stories; and 1:1 for feed and display placements. Imagery includes web-optimized JPG and PNG files and platform crops for Meta, Instagram, TikTok, LinkedIn, Pinterest, and X at no extra cost. Print, packaging, and out-of-home deliverables are scoped and quoted per project.
- Video social ads: 3 business days
- Brand films and cinematic spots: timeline set in your quote, based on length and scope
- Paid Media Creative Package: 3 business days
- Product Visual System: 5 business days
- Brand Visual Identity: 2 weeks
Timelines start from the approved brief, not the first email. If you're working against a launch date, put it in the brief and we'll tell you upfront what's possible.
Production timelines are measured in business days from brief approval. Social ads (10–30 seconds) deliver in three business days. Brand films (30–60 seconds) and cinematic spots (60–120 seconds) receive a timeline in the quote. Imagery delivers in three business days for paid media packages, five for product visual systems, and two weeks for brand visual identity builds. Multi-product compositions or extensive multi-environment builds may need more time, which is always stated before production begins.
Yes. Production is fully remote and works across time zones. Invoicing is in USD. If your campaign needs regional considerations like language, cultural context, or local platform rules, include them in the brief.
Wrayven is a fully remote studio serving agencies and brands internationally. Briefing, production, revisions, and delivery are handled digitally. Invoicing is in US dollars by ACH bank transfer; international clients who need another arrangement can raise it when quoting. Disclosure and advertising rules vary by region, so briefs for regional markets should note the target countries.
Pricing & Payment
Three ways to work together:
- Project Based: video from $1,000 (social ad), $2,000 (brand film), or $4,000 (cinematic spot). Imagery from $1,500, $2,500, or $5,000 depending on scope. No retainer.
- Core: $5,000–$8,000 per month for about 30 assets across 4–6 distinct concepts, with one consistent creative lead.
- Scale: custom pricing for agencies running multiple high-spend accounts. Let's talk.
Every option includes standard sizes, two revision rounds, and commercial usage rights. Complex briefs may carry a premium, always quoted before work begins. Full details are on the Partner Program page.
Project Based pricing: AI Video social ads (10–30 seconds) from $1,000, brand films (30–60 seconds) from $2,000, cinematic spots (60–120 seconds) from $4,000; AI Imagery Paid Media Creative Packages from $1,500, Product Visual Systems from $2,500, Brand Visual Identity builds from $5,000. Core is $5,000–$8,000 per month for about 30 assets across 4–6 concepts. On Core, an asset is one finished deliverable in one primary format, such as a static ad, a short-form video cut, or a concept variation; brand films and cinematic spots count as multiple assets and are scoped upfront. Scale is custom-priced. Complexity premiums for multi-product compositions, detailed product integration, or extensive multi-environment builds are quoted before production.
No. Every service is available project by project, with the same quality, turnaround, and white-label terms. Most agencies start with one project and move to Core once the work proves itself and they need new creative every month.
Project Based engagements have no minimums, subscriptions, or recurring charges. Core is a monthly plan that reserves production capacity and assigns one consistent creative lead. Scale is a custom arrangement for higher volume. Moving from projects to Core is optional.
Two rounds on every project, at no extra cost. If we miss the mark, we fix it. Additional rounds are quoted per project before any extra work starts. No hourly billing, no change-order surprises.
Revisions cover lighting, color grading, composition, environmental elements, text overlays, and creative refinements within the approved concept. Wrayven aligns on creative direction before production, which is why most projects land on the first pass. Rounds beyond the two included are quoted before work begins.
For project work: 10% when the creative direction is approved, 45% when the creative execution is approved, and 45% on final delivery, paid by ACH bank transfer. Core and Scale are billed monthly under the terms in your agreement.
Project Based engagements are billed in three milestones: 10% on direction approval, 45% on creative execution approval, and 45% on final delivery, by ACH bank transfer. There are no subscriptions or automatic charges on project work. Core and Scale follow the monthly billing terms set out in the written agreement. All payment terms are confirmed in writing before production begins.
Completely separate from your client billing. We invoice your agency at our project rates or your Core plan. You bill your client at whatever rate the relationship supports. The two invoices never connect, and your margin stays yours and stays private.
Wrayven invoices the agency, never the agency's end client. Agencies set their own client rates and margins. Wrayven has no visibility into, and makes no claim on, the agency's client billing.
Once delivered and paid, you get full commercial usage rights on every platform and placement, with no royalties, residual claims, or Wrayven branding. We transfer every right we hold. What we can't promise is copyright: AI-generated work may not be eligible for it, which our AI Ethics page explains in plain terms. We never show your work in our portfolio without written permission.
On final payment, Wrayven transfers all rights it holds in the delivered work, with full commercial usage across media, platforms, and regions and no royalties or residual claims. Under current U.S. Copyright Office guidance, material generated by AI without sufficient human authorship may not be eligible for copyright protection, so clients for whom copyright matters should consult their own attorney. Files carry no Wrayven branding or references. Wrayven does not remove AI provenance information that platforms use for labeling.
Working With Wrayven
No sales funnel. Within one business day, you get a quote, a proposed approach, and a timeline. Approve it and production starts.
Wrayven reviews scope, platform requirements, brand direction, and timeline within one business day of receiving a brief. The response includes a quote at published pricing, a proposed creative approach, and a timeline. No discovery calls or sales presentations are required. At intake, Wrayven also checks platform and category rules that apply to the campaign.
Everything we deliver carries no Wrayven branding or reference. You present the work as your agency's production. We don't contact your clients, market to them, or claim the work, and those commitments survive the end of the partnership. The one exception is valid legal process, such as a court order, and we tell you first when the law allows.
Deliverables contain no watermarks, Wrayven branding, or references to Wrayven in the files or their metadata. Wrayven does not reference agency partnerships in marketing without written permission and does not contact or solicit agencies' end clients. These commitments apply to every project, on any plan, and continue after a partnership ends. Wrayven complies with valid legal process, such as a court order, subpoena, or lawful regulator request, and notifies the agency first when the law allows. Removing Wrayven branding never includes removing AI provenance information platforms require. Full terms are on the Partner Program page.
It's how agencies work with us month to month. Core gives you reserved monthly capacity, priority turnaround, and one consistent creative lead who learns your clients' brands, your revision patterns, and your quality bar. Scale is a custom plan for higher volume. Every project is directed by Wrayven's founder and creative director. See the Partner Program page for details.
The Partner Program includes Core ($5,000–$8,000 per month for about 30 assets across 4–6 distinct concepts) and Scale (custom pricing for agencies running multiple high-spend accounts). Partners keep one creative point of contact for intake, production, and revisions, so brand context carries over between projects and briefs get shorter over time. Retainer pricing reflects reserved capacity and work shared across concepts, so it differs from stacking one-off project rates. Every project is directed by founder and creative director McKinnon Mitchell.
Yes, if you want to. Some partners are open with clients about their production stack. Others present the work as their own. Both are fine. White label is something we offer, not something we require. What we won't do is tell your clients ourselves.
Agency partners decide whether to disclose Wrayven's involvement to their end clients. Wrayven will not disclose an agency partnership to the agency's client on its own initiative, regardless of which approach the agency chooses, except where valid legal process requires it.
Yes. Brands get the same production quality, pricing, timelines, and revision terms as agencies. White label simply doesn't apply, because there's no one in between. Start on the contact page and tell us what you need.
Wrayven accepts direct engagements from brands, founders, and in-house marketing teams. Direct clients receive the same published pricing, delivery timelines, and revision terms as agency projects. Client work is still kept confidential and is only shown in Wrayven's portfolio with written permission.
Ethics & AI
It depends on the platform, your category, and where the ad runs. Rules are changing fast, so we check them when we take your brief. After delivery, how you use the work is your call and your responsibility. Our side is simple:
- We never volunteer it. We don't tell your clients, the public, or the press what we made for you.
- We never lie for anyone. We won't state, sign, or confirm that AI work was filmed or photographed traditionally.
- We follow the law. We comply with valid legal process and tell you first when the law allows.
And we never remove platform AI labels or provenance data. More on the AI Ethics page.
Platforms including Meta, TikTok, and YouTube have policies on AI-generated or synthetic content, and some apply labels automatically when they detect AI provenance information. Political, social issue, and some regulated categories carry stricter rules, and laws vary by region. Wrayven reviews applicable rules at brief intake. Clients and agency partners remain responsible for complying with platform policies and disclosure laws. Wrayven does not volunteer client relationships, will not represent AI work as traditionally produced, and complies with valid legal process such as a court order, subpoena, or lawful regulator request.
We currently use models available through Higgsfield, Adobe Firefly, and Claude for prompt development, and every client acknowledges the tools in writing before production starts. We treat your briefs and references as confidential. We don't have full visibility into how every platform handles data at the model level, and we won't claim more than we can verify. If you have data requirements, tell us when quoting.
Wrayven currently uses generation models available through Higgsfield (including Nano Banana, Seedream, Kling, and Seedance), Adobe Firefly, and Claude for prompt development; reference images are sometimes uploaded to Claude to help develop prompts. The tool stack changes with the technology, and the current list is kept on the AI Ethics page. Client briefs, reference materials, and deliverables are confidential and are not shared beyond the platforms needed to produce the work. Clients with specific data-handling requirements should raise them during quoting so platform selection can be discussed.
No, including with permission. That means no celebrities, no lookalikes, and no client founders, spokespeople, or staff. Every person we generate is original. Projects that need a specific real person need real photography or video.
Wrayven does not create likenesses of real, identifiable people under any arrangement, including with written consent. This covers public figures, celebrities, influencers, lookalikes, employees, founders, and talent. Wrayven also does not create or clone the voice of any real person. Original AI-generated people in lifestyle and campaign content are a core capability.
Yes. Likenesses of real people, deepfakes, fake testimonials or fake customer UGC, political campaigns and causes, explicit adult content, firearms promotion, vaping and tobacco, gambling and sports betting, crypto and NFTs, predatory financial products, pyramid schemes and MLMs, and anything that sexualizes minors or markets age-restricted products to children. The full list and our reasoning are on the AI Ethics page.
Wrayven declines: likenesses of real, identifiable people, including with permission; deepfakes of any kind; fake testimonials and AI-generated people presented as real customers giving real endorsements; political and social issue advertising in either direction; explicit adult content; work whose main purpose is promoting firearms (tactical and protective gear is accepted); vaping and tobacco; gambling and sports betting; cryptocurrency and NFTs; predatory financial products such as payday loans; pyramid schemes and multi-level marketing; and anything that sexualizes minors or markets age-restricted products to children. Lifestyle content featuring original AI-generated people using a product is standard advertising and is accepted. Other categories are evaluated case by case.
AI replaces production cost, not creative judgment. The same argument was made about Photoshop. Design didn't disappear. It separated the people who understood it from the people who only knew the tools. We'd rather be honest about that shift than pretend it isn't happening, and we plan to hire human creatives as Wrayven grows. Our full position is on the AI Ethics page.
Wrayven's position is that AI tools lower the cost and time of production but do not replace creative strategy, brand understanding, visual storytelling, audience insight, or the judgment to reject what looks wrong. The parallel is Photoshop's effect on graphic design: the profession remained, and the gap widened between practitioners who understood design and those who only understood the tools. Wrayven's full position on AI and creative work is published on its AI Ethics page.
Still Have a Question?
Ask it, or just send the brief. You'll hear back within one business day.