Frequently Asked Questions
The questions
worth answering
up front.
Questions are organized by who's asking. Brands on the left. Agency partners on the right. If something isn't covered here, the contact page is one click away.
For Brands
You're building or growing something.
Questions about working with Wrayven directly as a brand client.
For Agencies
You're adding Wrayven to your stack.
Questions about the white label partner program and wholesale production.
AI Video Production
We've had AI generated video run in paid campaigns for months without a single viewer identifying it. A 15-second cinematic ad we produced for a tactical gear brand ran on Meta for 30 days and generated a 9.8x ROAS. Nobody questioned whether it was filmed. The standard at Wrayven is not "good for AI." It's good. If something looks off it doesn't ship.
After your initial inquiry we send a Creative Project Document that captures brand direction, visual references, intended platform, tone, and any specific requirements. The more specific the brief the leaner and faster the production. If you're not sure how to brief a video project, we'll walk you through it.
Any platform-specific format you need. 16:9 for YouTube and CTV. 9:16 for TikTok and Reels. 1:1 for square placements. Multiple exports from a single production can be included in the brief at no additional cost. Specify your placements upfront and we'll deliver everything at once.
Yes. Product integration is standard in brief-based productions. You provide product images or references and we direct the generation to feature the product prominently and accurately. Packaging, colorways, and brand-specific details are all captured in the brief.
Never. Your client's brief comes through you. Deliverables go back to you. No Wrayven watermarks, no metadata, no mention anywhere in the files. The relationship is yours to own completely. We operate as a silent production partner. Always.
1 to 2 business days from approved brief. Turnaround starts from brief approval, not submission — so a tight brief moves faster. Rush same-day turnaround is available at a 50% premium when the deadline is real. Rush requests must be confirmed before noon local time.
Yes. Give us a real brief from a real client. We produce it. You decide if it meets the standard before you spend anything or commit to anything. The work closes the conversation that words can't. Request the Partner Playbook and mention you'd like a live demo.
Active partners running consistent monthly video volume qualify for tiered wholesale rates. The more predictable the pipeline the better the rate. Full discount structure is in the Partner Playbook — request it through the Partner Program page.
AI Campaign Imagery
We've launched brands with entirely AI generated visual identities. Customers, press, and investors have engaged with that work for months without ever questioning its origin. The difference between AI imagery that looks generated and AI imagery that looks photographed is whether someone who thinks in frames directed it. Wrayven treats every image as a frame, not a generation.
Yes. That's one of the primary advantages over traditional photography. Your product on an Icelandic coastline, in a Moroccan riad, at golden hour on a ranch — environments that would require a production budget most brands don't have. Specify the environment in your brief and we direct the generation to place your product accurately within it.
High resolution PNG or JPG suitable for both digital and print use. If you have specific resolution requirements for a placement — billboard, packaging, print campaign — include that in the brief and we'll deliver to spec.
Yes, and this is one of the clearest advantages of AI production over traditional shoots. Summer campaign, holiday refresh, spring launch — each seasonal set is produced from a brief rather than requiring a new shoot. The visual standard stays consistent across every season because it's built into how we direct the generation.
Yes. Monthly content retainers are one of the most common ways agency partners use Wrayven. You scope the monthly image volume with your client, brief us on a rolling basis, and deliver under your brand. The wholesale pricing makes social content a high-margin recurring line rather than a per-project scramble.
The Style Quiz is designed exactly for this. Once you're a partner, clients can complete a visual profile questionnaire that captures aesthetic direction, reference points, tone, and channel priorities. That profile becomes the foundation for every image brief going forward. It removes the guesswork on both sides.
No minimum. Single images are available. The Essential Set starts at 3 images. Most partners find the Standard Set of 5 to 8 images is the right unit for client social retainers — enough variety for a week or two of content without over-ordering.
Brand Visual Identity
Photography, video, website visuals, and social content — all built to the same visual standard from a single creative direction. The specific deliverable set is scoped to where your brand is and what channels you're launching on. We don't hand you a package. We have a conversation about what you actually need and scope from there.
Two weeks from approved brief to full delivery for a complete build. A traditional brand visual identity build involving a photographer, videographer, web designer, and social content creator typically takes three to six months. The timeline difference is one of the primary reasons brands at the pre-launch stage work with Wrayven.
Pre-launch is actually the ideal stage. The window between product readiness and market launch is when visual identity matters most and when traditional production is least affordable. Wrayven exists specifically for that gap. You should look like the brand you are from day one — not from the day your production budget catches up.
The visual standard built into the initial engagement doesn't disappear when the project ends. New channels, new products, new campaigns — each one can be briefed as an ongoing project without requiring a full rebuild. The brand identity grows with you rather than requiring a new engagement every time the brand moves.
Yes. Brand visual identity is available as a white label production service. You scope the engagement with your client, brief Wrayven, and deliver the complete build under your brand. The Partner Playbook covers how brand identity engagements are structured and priced at wholesale. Request it through the Partner Program page.
Brand visual identity briefs start with a discovery conversation rather than a standard Creative Project Document. For full builds we need to understand the brand's positioning, target customer, competitive landscape, and visual references across all the channels we're building for. That conversation is scheduled after you request the Partner Playbook.
Partner Program / White Label
The partner program is built for agencies, not brands. As a brand working with Wrayven directly you get the same production quality without any of the white label structure. The direct brand path is the contact page — brief us on what you need and we'll take it from there.
Yes. Partners sign a standard agreement that covers confidentiality, wholesale pricing terms, revision policy, and intellectual property. The agreement protects both sides. You get the assurance that Wrayven will never contact your clients or claim credit for the work. We get the assurance that the work is used appropriately. The Partner Playbook includes an overview of the agreement terms.
That's the point. Files arrive with no Wrayven watermarks, no metadata, and no evidence of third-party production. What you present to your client is entirely your production. The relationship is yours to own and grow as you see fit.
That's your decision to make. Some partners prefer full transparency with their clients about their production stack. That's completely fine. The white label structure exists for partners who want it — it isn't a requirement. How you represent the work to your clients is entirely up to you.
Yes. Production is fully remote and the briefing process works across time zones. Invoicing is handled in USD. If you're working with international clients whose campaigns require specific regional considerations — language, cultural context, platform preferences — include those details in the brief and we'll account for them.
Pricing and Turnaround
Starting prices for each service are published on the Pricing page. Final project pricing depends on format, length, number of deliverables, and any rush requirements. The best way to get an accurate number is to send a brief through the contact page — most projects can be quoted same day.
Two rounds of revisions are included with every project at no additional cost. If something isn't right we fix it. Additional revision rounds beyond the two included are available at a flat rate per round. There are no hourly billing debates or change order surprises.
10% on direction development approval. 45% on creative execution approval. 45% on final delivery. ACH bank transfer via Zoho Invoice. No subscription, no retainer, no monthly commitments unless you've specifically arranged an ongoing content engagement.
Yes, with one condition — rush requests must be confirmed before noon local time to guarantee same-day delivery. Rush turnaround is priced at a 50% premium on the project total. Standard delivery is 1 to 2 business days from approved brief on every project regardless of rush status.
The full wholesale rate card is in the Partner Playbook — all formats, all tiers, volume discount structure, and rush pricing. It's sent personally within one business day of your request. No automated drip. No sales sequence. Request it through the Partner Program page.
Completely independent. You set your client rate. You invoice your client at whatever rate the relationship supports. Wrayven invoices you at the wholesale rate for the work produced. The two invoices are never connected. Your margin is entirely yours and entirely private.
Same structure as direct brand clients — payment is project-based with the same milestone split. Active partners with consistent monthly volume can arrange consolidated invoicing rather than per-project billing. That arrangement is available after the first 90 days of consistent partnership activity.
Ethics and AI
That's your decision to make. Wrayven doesn't require clients to disclose AI generation to their end customers — that's a business and ethical decision that belongs to you. What Wrayven will never do is help a client actively lie about AI origin. If you claim the work was filmed traditionally, you're on your own. If that claim becomes public and wrong, we will disclose.
We use Higgsfield, Adobe Firefly, and Claude. Every client signs a written agreement that explicitly acknowledges these tools are in use before a single generation is produced. We treat client briefs and reference materials as confidential. We do not have full visibility into how each tool's training infrastructure works at the model level — that's something we're honest about rather than making claims we can't verify.
Only with written permission from the person. Not verbal. Not implied. Written. This applies to public figures, talent, and anyone else. There are no exceptions to this policy.
That's between you and your client. Wrayven is not responsible for how clients represent work to their audiences. What we will not do is support, confirm, or remain silent on a false claim if it becomes a public dispute. If a client of yours actively misrepresents Wrayven-produced work as traditionally filmed and that misrepresentation is challenged, we will disclose the production method. That commitment is absolute.
Yes. Explicit adult content, firearms promotion, political campaigns, vaping and tobacco, gambling and sports betting, cryptocurrency and NFTs, predatory financial products, adult products targeting children, and pyramid schemes. The full list and the reasoning behind each restriction is on the AI Ethics page. Agency partners are responsible for ensuring client briefs don't fall into restricted categories.
AI amplifies what you already are. It's not a threat to talented people — it's a reckoning for people who were hiding behind production process. The same argument was made about Photoshop. Design didn't disappear. It separated the people who understood it from the people who didn't, faster than before. The full position is on the AI Ethics page.
Still have
a question?
The contact page is one click away. Most questions get a response same day.